Development of e-marketing values for students of industrial technical education schools in Egypt in the light of the fourth industrial revolution

Document Type : Original Article

Authors

1 PhD Researcher, Department of Education Foundations - Girls College - Ain Shams University

2 Professor of Foundations of Education - Girls College - Ain Shams University

Abstract

The research aims to clarify the conceptual framework for e-marketing in industrial technical education schools, explain the requirements of e-marketing in the light of the fourth industrial revolution, and develop proposals for developing e-marketing for industrial technical education students in Egypt in the light of the fourth industrial revolution.
And he used the descriptive approach, and he reached several results: the lack of many faculty members in these schools of industrial education to the skills and capabilities required for development, along with the deficiency in some modern and advanced specializations, and the need for some of the technical, vocational and educational qualification, and the weakness of some skills among graduates of industrial secondary schools Technical that suits the needs of the labor market and the spread of unemployment, which led to a weakening of society’s confidence in the outputs of technical education with its three basic types (industrial, commercial, agricultural), changes and Expected in the labor market, and the fourth industrial revolution contributes to increasing unemployment in order to fulfill some jobs that depend on manpower and are replaced by industrial reports, which leads to the domination of large companies on the labor market, and the fourth industrial revolution aims to achieve high rates of economic, social and human development and reduce production costs , And stresses the need to apply the ethical dimension alongside economic growth and sustainable development

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