A proposed strategic vision for developing postgraduate educational studies in Egyptian universities in light of the blue ocean strategy to achieve competitive advantage

Document Type : Original Article

Author

fundamental of education-education faculty-new valley university

Abstract

The study aimed to identify the concept of the blue ocean strategy, and its most important principles and importance, in addition to identifying the most important challenges facing postgraduate educational studies in Egyptian universities that limit their achievement of competitive advantage. Education in Egyptian universities in light of the principles of the blue ocean strategy to achieve competitive advantage includes philosophy, goals and foundations, and among the most important recommendations that she referred to:
Developing a research map for each of the educational departments, prepared in accordance with the objectives of the Blue Ocean Strategy and including the research priorities that stem from the university's needs, and linking them to the current community demands, aspirations and future aspirations.
-Establishing an electronic scientific database for educational graduate studies programs, to record data, information, messages and scientific studies, and preparing an electronic link linking higher educational studies in Egyptian, Arab and international universities, for coordination and activation of scientific partnership and twinning between them, and coordination between the corresponding colleges.
-Applying a joint supervision system for research and scientific dissertations, and encouraging inter-quality and qualitative research.
-Equity in distributing the numbers of those admitted to postgraduate educational studies in proportion to the actual capabilities of the departments in terms of the number of faculty members and their experiences, availability of resources, budgets, equipment, and the actual needs of society and the labor market.

Keywords

Main Subjects

References

ثانيا: المراجع الأجنبية
Abu Hasan, F. (2017, June). "Transformation of Universities and The National Blue Ocean Strategy: A Case Transformation of universities and the national blue ocean strategy: Acase Study OF University Malaysia Terengganu". Journal of Sustainability Science and Management, 1,  70-78.
Alhaddi, H. (2014). Blue Ocean Strategy and Sustainability for Strategic Management. 3rd International Conference on Business, Management and Governance . Singapore: IACSIT Press. doi:DOI: 10.7763/IPEDR.2014.V82.16.125-134.
Baxter, M., & Lyne, B. (2008). Managing Performance Improvement. Milton,UK: Routledge.
Bisaria, G. (2013). Achieving Competitive Advantage by Private Management Colleges or Private Universities. International Journal of Social Science & Interdisciplinary Research, 3, pp. 90-105. Retrieved from indianresearchjournals.com
Bragança, R. (2016). Blue Ocean Strategy for Higher Education. International Conferences ITS. ICEduTech and STE.
Clark, B. (1999). Marketing performance measures: history & interrelationship. Journal of marketing management.
Coleman, V., & Carol B, E. (2011). Mobiling for outstanding independent Projects. Retrieved from www.forskininsradet
Daud, S., & Hanafi, W. N. (2018). Blue Ocean Leadership Style and Strategic Decision Making Among Leaders at Government Link Companies (GLCs): The Role of Emotional Intelligence as Moderator. Global Business & Management Research, 3.
Dehkordi, g., & Samin, n. (2012). 113. Blue Ocean Strategy: Astudy over A strategy which help the firm to survive from competitive environment. International journal of academic research in business and social sciences, 6,  479.
Edwin  Maina, M. (2013). Determinants of Implementation of  Blue Ocean Strategy:A Research Project Submitted IN Partial Fulfillment. In Master of  Business Administration . School of  Business, University of Nairobi .
Farley, B. (2007). "Blue Ocean Strategy". Harvard Business Review, 9.
Hemsley – Brown, j., & Oplatka, i. (2006). Universities in a competitive global market place: A systematic review of the literature on higher education marketing. international Journal of Public sector management, 4, 320-322.
Hollensen, S. (2013). The Blue Ocean that disappeared – the case of Nintendo. Journal OF Business Strategy, 5,  25.
Jennifer, S. (2015). Quality Indicators in Higher Education Institution: Implications to global Competitiveness. Journal of Quality in Higher Education, 4, 53-61.
Jian, O. Z., Yin , K. Y., & Awang, M. (2020). Development Item for Blue Ocean Leadership in Vocational College. International Journal of Academic Research in Business and Social Sciences, 4, 268-280.
Kim, C., & Mauborgne, R. (2005). Blue Ocean Strategy. Boston, Massachusetts: Harvard Business School Press.
Kriesel, C., & Burkhart, A. (2006). Making the Competition Irrelevant–the Blue Ocean Strategy. U.S.A: Cornhusker Economics ,University of Nebraska-Lincoln.
Kulkarni, S. (2005). Graph theory and matrix approach for performance evaluation of TQM in Indian industries. The TQM Magazine, 6.
Layton, S. (2009). blue ocean strategy planning. Retrieved from http://www. blueoceanstrategyplanning.blogspot.com
Macmillan, H., & Tampoe, M. (2000). Strategic management process and implementation. oxford press.
Seidel, J. (2011). 117. , (2011). Department of management and engineering strategy and management. International Organization,  9-21.
Shafiq, M. (2017). Relationship of Blue Ocean Strategy and Innovation47. Performance, an Empirical Study. City University Research Journal.
Shverkova , H., Michal , C., & Vlasta , H. (2011). The impact of , Blue Ocean Strategy in low – cost Transport. international Conference on traffic and transportation Engeneering (ICTTE). Singapore.
Themaat, Tanyever, & Loren. (2011). A Business Model Development Strategy to Expand into the Bottom of the pyramid Population. In Degree of Masters. University of Stellenbosch.
           Wachter, B., & Kemp, N. (2010). Internationally Competitive Universities: A Study for Arengufond. Academic Cooperation Association.
Yang , K. (2008). Voice of the Customer: Capture and Analysis,. U.S.A: The McGraw-Hill Companies.
   Yihong, J. (2010). Measuring the unban competitiveness of Chinese cities in 2000. science  direct, 5,     307-314.a

Files

Share

How to cite

Statistics