Factors of Building Competitive Advantage in Primary Schools

The challenges, facing educational institutions, their potential, and quality of their output, have resulted from the emergence of alternative educational institutions that use modern techniques and deal with the concepts of globalization and knowledge economy. Therefore, the study seeks to monitor competitiveness indicators in education and identify factors that can contribute to building the competitive advantage of educational institutions, as many educational institutions- especially primary schools- are still unable to achieve a competitive advantage that preserves their survival and ensures their continuity.
Although these educational institutions have sought to ensure a good, comprehensive and equitable education, this goal is still elusive because of a host of constraints that hinder educational institutions to achieve a competitive advantage or introduce a good educational service.
The study used the descriptive approach to analyze competitiveness indicators in education, and to explain the different sources of competitive advantage and their building factors in primary schools.
The study concluded that primary schools can build a competitive advantage when they are able to exploit all their human, financial, technological and cognitive resources to increase their efficiency in providing high quality education and deliver a good learning output. Innovation and continuous improvement in the educational service help to have a competitive advantage that other schools do not possess.
Finally, the study proposed a series of measures that could help primary schools achieve a competitive advantage that ensures their survival and continuity.