A proposed conception for the marketing of scientific research as an entry point to achieve competitive advantage at Assiut University

Document Type : Original Article

Author

ASSUIT UNIVERSITY , FACULTY OF EDUCATION , FOUNDATION OF EDUCATION DEBARMENT

Abstract

The study aimed at presenting the conceptual framework for marketing scientific research, presenting the intellectual framework for competitive capabilities, standing on the reality of marketing scientific research at Assiut University, and its role in achieving competitiveness, revealing the requirements and obstacles to marketing scientific research to achieve competitive advantage at Assiut University, and arriving at the proposed conception of marketing Scientific research at Assiut University to achieve competitive advantage
The researcher used the descriptive analytical approach to the reality of marketing scientific research at Assiut University and its role in achieving competitive advantage.
The researcher reached several results, the most important of which is that the reality of marketing scientific research at Assiut University is low, and that among the obstacles to marketing scientific research at Assiut University are many, including low awareness and conviction among leaders towards profit from university research, and the preoccupation of faculty members with a lot of burdens, and the lack of incentives and rewards offered. One of the distinguished researchers, and there is no specific price for the results of scientific research
The researcher presented a proposed vision for the marketing of scientific research to achieve competitiveness that included planning for the marketing of scientific research through the following procedures, supporting research productivity for faculty members through the following procedures, activating the marketing mix, and supporting the organizational and
The researcher presented a set of recommendations, university, a
Keywords: Marketing of scientific research - to achieve competitive advantage

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References

 
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