The Use of Problem Solving in Teaching English for Marketing

نوع المستند : المقالة الأصلية

المؤلف

English Department, The Higher Institution of Languages and Translation, Fifth Settlement, Cairo, Egypt

المستخلص

Business English importance is not exclusive to the ivory tower of the academic pathway. It extends to include success at work place as business requires interactive communication. English for Marketing is one of the Business English subjects that the students of the Higher Institution of Computers and Advanced Administration at Al Behera study. Such a branch requires the integration of the four language skills and marketing content to solve real marketing problems. The gap between the market needs and those students' level in English for marketing triggered the researcher to randomly chose 30 of those first year students to approach this subject via problem solving strategy. Each step of the problem solving process matches the process of marketing and the language skills that are necessary to address authentic marketing problems. The rejection of the null-hypotheses of this quasi experimental study proves the efficiency of dealing with English for Marketing as a problem. The results of  the pre-post test mirror the formative assessment that assess the students' progress along the period of the study.

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